YOUR STORY EDIT
So, what do you do now? Have an answer you're proud of.
A positioning service by Vivi Koroma Kala for senior people whose public profile hasn't caught up with their work.
I work out what you're already known for, and what you should be known for, and give you the words to close the gap.
"Beyond all my expectations."
Diego Mandelbaum, CEO, Nomad Initiatives
"When Vivi helped me, it was like bits of a jigsaw fell into place. I thought, this is it, this is what I needed to know"
Emma Alston, Owner, Emma Alston Voice
Your track record is like a shop. You built it and stocked it, but people looking you up only see the window, and most senior people still have their CV in it.
A CV is a receipt for work you've already done. Your Story Edit fills the window with what's next.
"I wanted to position myself for the direction I'm moving in, not the record I have behind me."
Cate Kalson, Founder, Helix Collaborations
A 2-minute test
Write down the 3 pieces of work you're proudest of from the last 5 years. Then search your name.
How many of the 3 could a stranger find?
WHO YOUR STORY EDIT IS FOR
This might be you
Most people book when something is about to change.
A move, a launch, a conversation that's coming.
01
You're about to leave a job where the name above the door did a lot of the talking.
02
You have a strong opinion about your industry and you've never once said it in public under your own name.
03
You're moving from one thing to the next and you struggle to answer "so what do you do now?"
04
You know visibility matters, and you'd happily never post again.
I'm noticing that number 4 comes up more often than any of the others, and it's the easiest to solve.
12 weeks from now
Someone at a dinner asks what you do now, and you answer in 1 line without apologising for it.
A headhunter searches your name and finds the 3 pieces of work you're proudest of.
You open LinkedIn knowing what you'd write about, and what you'd happily never touch.
And when the bigger conversation comes, you walk in sounding like you've already arrived.
Emma Alston, Your Story Edit video testimonial.
RECOMMENDATIONS
What people say
YOUR STORY EDIT CLIENTS
Diego Mandelbaum
CEO, Nomad Initiatives
"Having participated in business coaching programs, and being a mentor myself, I found Your Story Edit experience beyond all my expectations. Vivi's expertise in finding the right words to describe your story and her talent in collecting and curating the shared information made the process rich and engaging. The resulting 'edit' was so valuable that I plan to make this an on-going experience every few months."
Cate Kalson
Founder, Helix Collaborations
"I'd spent my first 9 months in business doing great work, but my LinkedIn was still a legacy of my previous track record. I wanted to position myself for the direction I'm moving in, not the record I have behind me. Vivi's recommendations were clear and actionable. I now have a framework for sharing my work without feeling sales-y. It has added real confidence to how I talk to people about my work."
Emma Alston
Owner, Emma Alston Voice
"I had all of these threads and needed someone to show me how they fitted together. When Vivi helped me, the bits of the jigsaw suddenly fell into place. She helped me cement a plan, so I'm not trying to do everything at once. If you want your threads untangled, with more focus and a clear idea of what you're doing, I recommend Vivi 100%."
PEOPLE I'VE WORKED WITH
Helen Tupper
CEO, Squiggly Careers
"Vivi Koroma Kala is brilliant at connecting ideas and turning them into campaigns that bring together content, communications and community to create real impact."
Julia Nicholls
Director, Julia Nicholls Communications
"If you're after someone to thoughtfully and strategically connect audiences to your work, Vivi is most certainly someone who can shape those stories."
James Sandbrook
Co-founder, The Marketing Meetup
"The way someone turns up and the energy they bring to our talks is half the job, and Vivi was fantastic. She came with genuine knowledge, generosity and humility. The community loved her and I can't wait to have her back again."
HOW IT WORKS
Stories, signals and what to do next
1
STORIES
You talk and I listen
A 30-minute first call, then 7 questions you answer by voicenote, about 15 minutes in total.
2
SIGNALS
I go and look
Half a day on your profile, your press and your panels, to see how you come across now.
3
WHAT TO DO NEXT
We make the plan
A 90-minute session where we work through what I found, then your plan, and a 30-minute follow-up 12 weeks later.
WHAT YOU GET
Everything that's included
01
A 30-minute first call and 7 voicenote questions
02
Half a day of my research into how you show up now
03
A live 90-minute session where we work through what I found together
04
A one-page plan with your story and your first moves
05
One line about what you do that you can say out loud
06
Your first posts, mapped to your content pillars, drafted in your voice
07
A voice print, so everything you write later still sounds like you
08
A 30-minute follow-up 12 weeks later, booked before you leave the session
£950
I take on 4 people a month, so each edit gets my full attention.
Everything on the list, right up to your 12-week follow-up call.
Most people book just before something bigger happens, like a new role or a launch.
If your company has a development budget, email me at [email protected] and I'll invoice them directly.
Start Your Story Edit: now booking for November/DecemberWho this isn't for
If you're early in your career and building an audience from scratch, this isn't the right fit yet.
Neither is it right if you want a posting schedule, growth hacks, or someone to write everything for you forever.
This is for people with 15 or more years behind them who need the words for what they've already done and for what they want to be known for next.
THE OBJECTION
You do not have to be open all hours
There are no 30-day challenges here, and I'm never going to ask you to post every day before breakfast.
Visibility works like a shop light. It just needs to be on.
Most people who notice your shop won't say a word. Journalists, hiring managers and future clients look quietly, then come back when they need someone like you.
A few well-positioned posts about the right things go a long way.
ABOUT
Who you would be doing this with
I'm Vivi Koroma Kala. I've spent 16 years in marketing, including 5 years growing the Squiggly Careers podcast from 100,000 downloads to 5.6 million. I'm based in London and work with people wherever they are.
The best part of a story is often hiding in a throwaway line or a detail in the margins. Finding that thread and pulling on it is most of my job.
Sarah Ellis once described me in 3 words: curious, creative and collaborative. I'd add a fourth, which is curator. Most people arrive with their story scattered, and I'm good at turning it into a shape they can use.
I also speak at events.
Not sure if this is for you?
Tell me what you're stuck on. Record a voice note about the thing you can't get past with your own positioning and I'll come back with a few free recommendations.
Send a voice noteUsually answered within 2 days.
Attended a webinar? Heard me speak? Liked my LinkedIn posts? Here are 2 ways to stay connected:
STORIES & SIGNALS & WHAT TO DO NEXT
Your Story Edit Academy
The self-guided version of my 1:1 positioning work, for deciding what goes on your shop sign. Not open yet, so join the list and I'll send the 7 questions I ask every client.
No spam, ever. Unsubscribe anytime.
FREE RECOMMENDATIONS
Tell me what you're stuck on.
Record a voice note about the thing you can't get past with your own positioning. And I'll get back in touch with some free recommendations.
Usually answered within 2 days.